Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Premier Property Brand
Aug 14, 2024

A Developer’s Guide To Branding A Property That Sells

Building a premier property brand requires a strategic, well-executed branding approach that doesn’t just speak to potential residents—it resonates with them on an emotional level. This is how we do it. 

The Miller Fence wrap WIDE
Aug 10, 2024

When Should I Start Marketing For Lease-Up?

This week, we break down the key milestones in the lease-up timeline and the strategies that’ll put you in the driver’s seat for multifamily success.

Brand Book WIDE
Aug 7, 2024

Which Is Better For Lease-Up: Generalist or Specialized Multifamily Marketing Agencies?

When the stakes are this high in multifamily real estate, should developers go with a jack-of-all-trades agency that dabbles in everything or a specialized multifamily marketing agency with deep expertise?

Marketing Budget WIDE
Aug 3, 2024

Budgeting for Market-Rate Multifamily Lease-Ups

The first of August marks the beginning of budgeting season for developers and suppliers alike. Are you prepared to make every dollar count? This insight helps prioritize how to get a GTM budget for 2025 off the spreadsheet and into the project.

Operating Model WIDE
Jul 31, 2024

Breaking Down The Basics: Traditional, Centralized, and Specialized Multifamily Operating Models

This week, we're breaking down the basics to the big three multifamily operating models by pros, cons, and cost. 

AI WIDE 1
Jul 27, 2024

How Multifamily Brands Are Boosting Awareness With AI

The most valuable real estate right now is quaintly situated right at the top of the Google search engine result page. Is your property stepping up to compete in the age of AI-powered search? 

Blind Spot WIDE
Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

Rent Cap WIDE
Jul 20, 2024

What We Know So Far: The National 5% Rent Cap Proposal

If passed through congress, owners with 50 or more units would lose certain tax breaks if they raise rent by more than 5% per year.

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